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Top 5 Marketing Strategies for Cleaning Businesses in 2023


As a cleaning company coaching business, we understand the challenges and opportunities that cleaning businesses face in the dynamic market of 2023. In this blog post, we will delve into the top five marketing strategies that can help cleaning businesses thrive and succeed in the ever-evolving industry. Whether you are just starting or have been in the cleaning business for years, these strategies will help you establish a strong presence, attract new clients, and foster long-term relationships. Let’s explore the world of cleaning business marketing and how coaching and mentoring can play a pivotal role in your growth.

  1. Embrace Digital Marketing

The cleaning industry has witnessed a significant shift in customer behavior with the widespread adoption of technology. Embracing digital marketing strategies is paramount to staying competitive in 2023. Utilize social media platforms, search engine optimization (SEO), pay-per-click (PPC) advertising, and email marketing to reach a broader audience.

A business coach can guide you in creating a comprehensive digital marketing plan, identifying the most effective channels to engage with your target market. By leveraging online platforms, you can showcase your services, gather client testimonials, and highlight your expertise. Engaging content such as cleaning tips, before-and-after photos, and client success stories can build trust and credibility.

  1. Leverage Local SEO

In an industry that primarily operates within specific geographic regions, local search engine optimization (SEO) is an indispensable marketing strategy. Ensure your cleaning business appears prominently in local search results by optimizing your website, Google My Business listing, and other online directories. This will help potential clients find you when they search for cleaning services in their area.

A mentor can assist you in optimizing your online presence, ensuring consistency in your business information across all platforms. They can also guide you in generating positive online reviews and managing your online reputation, enhancing your chances of attracting new customers through local searches.

  1. Harness the Power of Video Marketing

Video marketing has become a dominant force in the digital landscape. In 2023, consumers prefer watching videos over reading text-based content, making it a powerful tool for cleaning businesses to connect with their audience. Create engaging and informative videos that showcase your services, cleaning techniques, and customer testimonials.

A business coach can help you develop a video marketing strategy that aligns with your brand and goals. They can assist in scripting, production, and distribution to maximize the impact of your video content. By incorporating video marketing into your overall strategy, you can foster a stronger emotional connection with your audience and boost brand recognition.

  1. Build Partnerships and Referral Programs

In the cleaning industry, word-of-mouth marketing and referrals play a crucial role in acquiring new clients. Networking and building partnerships with other local businesses can open doors to a broader client base. Seek collaborations with real estate agencies, property managers, and interior designers who may refer their clients to your cleaning services.

A mentor can provide guidance on forming partnerships and establishing referral programs that benefit all parties involved. They can also help you craft compelling incentives for referrals and track the success of these programs. A strong referral network can significantly enhance your marketing efforts and generate a steady stream of new leads.

  1. Invest in Exceptional Customer Service

In 2023, exceptional customer service remains a key differentiator for cleaning businesses. A happy and satisfied client is more likely to become a repeat customer and advocate for your services through word-of-mouth.

A business coach can mentor you in training your cleaning staff to deliver exceptional service consistently. They can assist in developing customer service protocols and addressing potential issues proactively. Your dedication to providing the best customer experience will set you apart from competitors and solidify your reputation in the market.


As the cleaning industry evolves, marketing strategies must adapt to stay relevant and competitive. Embracing digital marketing, leveraging local SEO, harnessing the power of video marketing, building partnerships, and investing in exceptional customer service are five top strategies that can propel your cleaning business to success in 2023.

Coaching and mentoring can be invaluable assets in implementing these strategies effectively. A business coach can guide you through the intricacies of modern marketing, ensuring your efforts yield the desired results. With the right marketing strategies and expert guidance, your cleaning business can thrive, expand its reach, and create a loyal customer base in the dynamic market of 2023.